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Kenny Ash of Ntirety Honored as a 2025 CRN® Channel Chief

Austin, Texas – February 3, 2025 – Ntirety, the leader in comprehensive solutions for modern IT, today announced that CRN®, a brand of The Channel Company, has recognized Kenny Ash, EVP of Enterprise Sales, Channel, and Alliances, as a 2025 CRN® Channel Chief. This prestigious recognition honors IT vendors and distribution executives who are driving strategy and setting the channel agenda for their companies.

“What an honor! I’m very proud of this recognition, and I believe that the real magic of being a channel leader comes from building something extraordinary together,” said Ash. “This award is a testament to my dedicated team, which turns Ntirety’s vision into partner value every day. Together, we’re anticipating and meeting market demands and creating new growth opportunities––for Ntirety and throughout the entire channel ecosystem.”

Ash’s track record includes building high-performance channel programs that consistently exceed growth targets while introducing new partnership models that expand market reach. His approach combines deep expertise in managed services and partner alliance programs with a modern vision for partner enablement.

Ash innately understands how to transform alliance relationships into strategic growth engines. Before joining Ntirety, he established himself as a channel transformation leader, serving as EVP of Channel Sales and Alliances at Thrive and VP of Channel Sales at TierPoint.

“What sets Kenny apart is his talent for turning strategy into tangible results while fostering an environment where both our partners and team members excel,” said Jim Parks, CEO of Ntirety. “His ability to identify emerging market opportunities and align them with Ntirety’s goals and our partners’ strengths has accelerated our business trajectory, and our sights are set higher than ever.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”

CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.


About Ntirety

Ntirety is a leader in comprehensive managed services, partnering with organizations to modernize and secure today’s complex IT environment. Ntirety’s solutions span cloud infrastructure, cybersecurity, data, and compliance, connecting mission-critical data across highly secure, available, and resilient environments. Learn how you can reduce risk, increase agility, and optimize IT spend at Ntirety.com.

Ntirety Contact:
Rachel Beckler
Exact Market
208-515-5005
rachel@exactmarket.com

About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

The Channel Company Contact:
Kristin DaSilva
The Channel Company
kdasilva@thechannelcompany.com