Ntirety Optimizes AWS Costs for Direct Marketing Firm
In today’s ever-evolving business landscape, this national direct marketing firm recognized the importance of technology to not only stay in front of their customers, but to continually optimize its internal business operations. After many years of working with Ntirety, the firm trusted they would receive the insights and recommendations needed to remain competitive and cost-effective.
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Challenge
The direct marketing firm had embraced technology to meet its customers’ evolving needs, but cloud costs were outpacing operations. Although they found reliable performance and availability by putting their workloads on Amazon Web Services (AWS), deciphering the AWS invoices left the firm lost on where, how, and why the company was bill was so high.
For a company always aiming to grow, runaway cloud costs could easily derail progress and drain resources without the firm even realizing it.
Solution
Ntirety’s Professional Services team provided expert analysis of the firm’s AWS invoices and usage, delivering quarterly insights on optimizing AWS services to meet the firm’s desired business goals and budgets. Always at the forefront of the latest AWS products and services, Ntirety took the firm’s cost optimization to the next level by proposing the AWS Savings Plan.
This AWS purchasing model provided the direct marketing firm with greater flexibility and cost efficiency, accommodating its diverse workloads more effectively than traditional purchasing models like purchasing Reserved Instances, which often lock users into specific instance types or platforms.
Years of analyzing the firm’s AWS infrastructure, usage trends, and forecasting gave Ntirety a deep understanding of the company’s long-term strategy, which enabled Ntirety to align the AWS Savings Plan to meet the firm’s business needs. Ntirety alleviated the cloud cost confusion with the AWS Savings Plans, helping reduce overall costs.
Results
Ntirety’s optimization recommendations helped the direct marketing firm see a 30% reduction in compute costs. With Ntirety’s AWS knowledge and expertise, the firm was able to optimize costs by leveraging the AWS Savings Plan, in addition to implementing other recommendations:
- Convert older instances to modern instance type
- Implementing Amazon EC2 Auto Scaling to grow or shrink capacity with demand
- Rightsizing over-provisioned and under-utilized resources
- Preventing the purchase of unnecessary Reserved Instances
- Resource tagging and grouping to align costs against projects and departments
Thanks to the long-standing partnership and deep understanding of the business, Ntirety could confidently make recommendations and implement changes with efficiency. For the direct marketing firm, Ntirety’s spend management services resulted in significant reductions in both cost and complexity.
Discover how Ntirety’s team of cloud experts can optimize your AWS costs and enhance your IT efficiency. Schedule a consultation today.
