This article was written by Josh Henderson, CTO & COO of Ntirety
Broadcom recently unveiled plans to phase out the VMware Partner Connect Program, instead choosing to incorporate a select group of partners into its Broadcom Advantage Partner Program. This significant shift impacts numerous VMware resellers and cloud providers, affecting virtually every business that utilizes or manages VMware technology. The acquisition of VMware by Broadcom marks a pivotal moment in the market, potentially reshaping not only VMware’s strategic approach, but the wider cloud ecosystem. This change is particularly noteworthy due to the exclusion of a considerable number of Managed Service Providers (MSPs) and resellers from the program, signaling a new trajectory for VMware — especially in its dominance of the private cloud and presence within AWS. But what does this mean for the multi-cloud landscape, and why is it crucial for businesses aiming to excel in the cloud arena? Let’s delve into the implications.
Ntirety Invited into the Broadcom Advantage Partner Program
We’re thrilled to announce that Ntirety has been selected to join the Broadcom Advantage Partner Program at the Premier level. This prestigious invitation reflects over two decades of collaboration and highlights our deep commitment to the private and enterprise cloud sectors. As part of this program, Ntirety is positioned to continue supporting our customers with their complex infrastructures and assist new clients navigating the changes in VMware’s licensing structure.
The New Broadcom Chapter
Broadcom’s acquisition of VMware is a transformative event, signaling a strategic shift in how VMware interacts with the market and particularly its partnership model. By consolidating the number of MSPs and resellers in the program, Broadcom is directing VMware towards a model of direct engagement with clients through only their most trusted partners. The change is significant, and prompts businesses to rethink their strategies for VMware deployments.
VMware remains a leader in the private cloud market, offering solutions that provide the robustness, flexibility, and scalability needed for efficient private cloud management. Additionally, VMware’s presence on AWS enhances its capabilities, facilitating a hybrid cloud environment that merges public cloud scalability with private cloud security. This combination is vital in a predominantly multi-cloud world, where businesses utilize various cloud platforms to fulfill their diverse requirements.
A Premier Opportunity for Clients and Select Partners Alike
Broadcom’s decision to reduce the number of active global VMware partners in its program from over 18,000 to only 500 signifies a renewed and more focused commitment to its ecosystem and partners. This move aims to streamline operations and promote collaborative growth and innovation.
Ntirety’s invitation to become one of the 500 partners with VMware underscores our expertise and dedication to providing advanced solutions to our clients. This partnership equips us to navigate the changes following Broadcom’s acquisition, offering our clients unmatched insights, support, and strategic advantages.
For clients, the Broadcom Advantage Partner Program introduces a simplified business model centered around a per-core subscription license. This model is designed to encourage broader adoption and deliver clear benefits, reflecting Broadcom’s strategy of fostering a supportive network and cultivating long-term partnerships.
Implications for the Market
For businesses, this development necessitates a reassessment of their cloud and VMware strategies. Partnering with a Premier Partner is now more crucial than ever, as these partners offer:
- Expert Guidance: Understanding the evolving VMware ecosystem is essential. A premier partner provides the expertise required to adapt strategies effectively.
- Direct Access: The shift towards direct engagement means that having access to premier support and insights is invaluable, maximizing the utility of VMware solutions.
- Strategic Advantage: Seamless integration of VMware into broader cloud strategies offers a competitive edge. A premier partner can ensure this integration, supporting businesses in remaining agile and resilient.
Moving Forward
Agility and adaptability are paramount for any organization leveraging cloud technology, making the choice of partners not just beneficial but essential. Adapting to the changes brought by Broadcom’s acquisition of VMware and aligning with a premier partner like Ntirety is a strategic imperative for forward-thinking businesses. This approach ensures that enterprises can continue to efficiently leverage VMware’s robust cloud solutions as the technological landscape evolves.
If you’re interested in exploring a transition to Ntirety and how we can support your organization’s cloud needs, we invite you to schedule a consultation with our specialized VMware team. We’re eager to discuss your requirements and offer a comprehensive review.
