In the rapidly evolving tech landscape, Broadcom’s acquisition of VMware stands out as a landmark event, signaling significant changes for Managed Service Providers (MSPs) across the globe. This strategic move not only reshapes the existing virtualization and
, but also sets a new course for smaller MSPs navigating these changes. The acquisition underscores a deliberate strategy by Broadcom to deepen its penetration into enterprise software solutions, leveraging VMware’s stronghold in virtualization and cloud services. As the industry adjusts to this new reality, understanding the ramifications and opportunities arising from this acquisition becomes paramount for MSPs.
A pivotal aspect of the acquisition is the shift in VMware’s licensing model under Broadcom’s stewardship. Moving away from the previously complex, points-based Partner Connect program, Broadcom introduced a streamlined licensing approach through its VMware White Label Program. This new model simplifies licensing to a single SKU – the VMware Cloud Foundation (VCF) – marking a significant departure from the cafeteria-style options previously available.
Furthermore, the pricing structure is shifting from a multifaceted calculation method to a more straightforward, SKU-based pricing model. This simplification aims to make the licensing process more accessible and manageable for MSPs, reducing complexity in how services are priced and consumed.
The Future Landscape for MSPs
With the transition to Broadcom’s new model, the ecosystem of VMware partners is set to narrow to a select group of Pinnacle or Premier partners. This consolidation significantly affects MSPs, especially those with fewer than 3,500 VMware cores, prompting them to adapt as registered partners under the new framework. These changes necessitate closer collaboration between MSPs and the remaining Pinnacle or Premier partners to ensure continued access to VMware licensing and solutions.
Strategizing for Long-Term Success
Broadcom’s strategic vision for VMware heralds a future centered on cultivating impactful partnerships aimed at amplifying VMware’s adoption and utility. For smaller MSPs, this transition necessitates a strategic shift, underscoring the importance of refining customer service efficiencies and seeking collaborative ventures to broaden and improve service portfolios. Additionally, this evolving landscape presents a pivotal moment for smaller MSPs to evaluate their positions in potential mergers and acquisitions (M&A). These movements could serve as strategic maneuvers for those aiming to bolster their market presence or merge to form larger entities in response to the changing dynamics. As Broadcom’s acquisition of VMware redefines the technological landscape, MSPs stand at a crossroads of challenge and opportunity. Navigating this new ecosystem with agility and strategic foresight will be crucial for MSPs aspiring to flourish in the wake of this significant acquisition, and the shifting terrain will demand a reevaluation of strategies and approaches. Grasping the subtleties of this acquisition and adeptly maneuvering through the transforming market are essential for harnessing the available opportunities and securing continuous growth, relevance, and success in the burgeoning era of cloud computing and virtualization.
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This article was originally published in Forbes, please follow me on LinkedIn.
